The wait is over—Boston Beer Company’s new Twisted Tea TV commercial featuring Dialed Action Sports FMX athletes is now airing across national television and digital platforms.
This exciting collaboration fuses high-flying FMX stunts with Twisted Tea’s bold, fun-loving personality, resulting in one of the most adrenaline-charged beverage commercials of the year.
As the nation’s fourth-largest beverage manufacturer, Boston Beer Company partnered with Dialed Action Sports, a recognized leader in professional action sports entertainment and stunt coordination, to bring authenticity and next-level excitement to the screen. The finished commercial showcases synchronized FMX backflips, monster trucks, pyrotechnics, and dynamic drone cinematography—all perfectly aligned with Twisted Tea’s “Keep It Twisted” spirit.
A Behind-the-Scenes Look at the Twisted Tea FMX Commercial Shoot
Filmed in Austin, Texas, the production featured Dialed Action Sports FMX athletes Cody Elkins and Jerad LaRue, executing perfectly synchronized backflips over a massive monster truck—an 80-foot leap of precision, skill, and high-stakes coordination.
To amplify the visual impact, the production team added:
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Pyrotechnics timed to ignite mid-air
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High-speed drone footage weaving between riders for cinematic aerial views
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A monster truck as the centerpiece of the stunt zone
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Full Twisted Tea branding across the performance area, bikes, and gear
This wasn’t just another commercial shoot—it was a carefully choreographed blend of stunt performance, brand storytelling, and entertainment design.
Dialed Action Sports: Key Partner in Creative, Production, and Execution
Dialed Action Sports played a critical role throughout the Twisted Tea commercial’s development, serving as both stunt talent and production partner. The team collaborated directly with Boston Beer Company’s creative and production teams to ensure every aspect of the performance reflected both Twisted Tea’s brand energy and Dialed Action’s commitment to safe and precise riding.
Their involvement included:
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Athlete selection and stunt design
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Engineering custom FMX ramps for the filming location
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Coordinating brand integration across apparel, helmets, bikes, and ramps
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Onsite stunt coordination and safety oversight
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Visual storytelling aligned with Twisted Tea’s brand voice
From synchronized backflips to branded gear, every frame was designed to showcase the energy and authenticity that defines both Twisted Tea and Dialed Action Sports.
Why Action Sports?
This campaign highlights how action sports marketing can bring lifestyle brands to life through high-impact, energetic storytelling. By tapping into the thrilling action of FMX stunt riding, Boston Beer Company and Twisted Tea connect directly with a young adult audiences that values excitement and outdoor adventure.
It is no surprise that brands featuring action sports content see higher engagement across digital and social channels, especially when campaigns feature real athletes, high impact cinematography, and death defying athletic performance. This Twisted Tea campaign maximizes all of these elements, extending its reach through national TV, YouTube, social media, and streaming platforms.
Where to Watch the Twisted Tea x Dialed Action Sports Commercial
The Twisted Tea FMX commercial is now airing on:
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National television networks (we’ve caught it on NBC and CNBC so far)
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Streaming and connected TV platforms
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Social media channels including Instagram, TikTok, and YouTube
