Dialed Action Sports brought the excitement and energy of extreme motorcycle stunt riding to the legendary STURGIS Motorcycle Rally celebrations with a special pre-rally performance in Mitchell, South Dakota. With thousands of riders making their way to the world’s largest motorcycle gathering, our team had the honor of energizing the crowd with a heart-pounding motorcycle trials show featuring elite rider Keith Wineland.
A High-Energy Kickoff to America’s Biggest Motorcycle Rally
Each year, the town of Mitchell, SD hosts an official pre-party leading up to the iconic STURGIS Motorcycle Rally. Riders from across the country stop in Mitchell to enjoy live entertainment, great food, and a taste of local culture before heading west to the Black Hills. This year, Dialed Action Sports took center stage, delivering a motorcycle trials performance that pushed the limits of physics and thrilled the crowd.
Motorcycle trials expert Keith Wineland headlined the event with an unforgettable show. Known for his precise control and incredible technical skill, Keith performed a series of jaw-dropping stunts—including vertical wall climbs, massive gap jumps, nose wheelies, and balance-focused tricks on obstacles towering as high as 10 feet. Each trick was met with loud cheers from the crowd, who were on the edge of their seats throughout the performance. After sunset, the real action began with one final performance under the lights.
More Than Just a Show
The success of this event was made possible by the strong partnerships that helped bring it to life. Local and national brands joined forces to support this high-profile entertainment program. Key partners included Klock Werks, Jack Daniel’s, Miedema Sanitation Inc, and Strider Bikes. These companies have long supported motorcycle culture and action sports, and their involvement helped create a top-tier experience for attendees. We were thrilled to see Strider on site with their All Kids Ride program.
Flagship sponsors like J&L Harley-Davidson, Plains Commerce Bank, and Runnings-Mitchell helped fund and promote the event, ensuring it reached the widest possible audience. Additional support came from performance-based brands like D&D Exhaust and S&S Cycles Inc, whose products are well known in the motorcycle community for pushing limits—just like our athletes.
Our presence at the event underscored Dialed Action’s commitment to delivering professional-level performances that go beyond entertainment. With our fully mobile setup, custom-branded equipment, and a deep network of elite athletes, we can meet the unique demands of events of any size—from major motorsports rallies to local community activations.
Fun at the Corn Palace
The performance took place in the heart of Mitchell, near the town’s most famous landmark—the Corn Palace. This one-of-a-kind venue served as a backdrop for a full day of festivities. In addition to our stunt show, attendees enjoyed gear giveaways, local food vendors, and motorcycle displays. The combination of entertainment and community engagement made the pre-rally party a perfect start to the STURGIS experience.
For Dialed Action Sports, this event was more than just another stop—it was a chance to be part of one of the most iconic motorcycle traditions in the world. We were honored to share the stage with industry leaders and brands that are shaping the future of motorsports and performance.
Looking Ahead
We’re proud of the impact we made in Mitchell and thrilled to have played a role in welcoming riders to the STURGIS Motorcycle Rally. With events like these, Dialed Action Sports continues to expand its presence in motorsports, action sports, and branded entertainment across the country.
Whether it’s a national motorsports event, corporate activation, or a community-focused experience, Dialed Action Sports is ready to bring energy, excitement, and elite-level talent to every show.
Sturgis Motorcycle Rally Pre-Party Moto Trials
